Chapter 9 Establishing Leadership through Strategic Internal Communication

" Communication is always critical but never more so than when you're trying to get others to see and do things differently.......If leaders want to change the thinking and actions of others, they must be transparent about their own. If people within the organization don't understand the new thinking or don't agree with it, they will not change their beliefs or make decision that are aligned with what's desired" Jeanie Daniel Duck, The Change Monster: The Human Forces That Fuel Or Foil Corporate Transformation and Change. New York: Crown 2001
The statement clarifies what it really take to establish leadership strategic and vitality of internal communication. This chapter focuses on the following for it:

• Recognize the strategic role of employee communication.
• Assess internal communication effectiveness
• Establish effective internal communication
• Use missions and visions to strengthen internal communication
• Design and implement effective change communication