Thursday, July 24, 2008
Wednesday, July 23, 2008
Chaprter 10 Leading Through Effective External Relations
"A CEO is the ultimately responsible for the growth of a company as evidenced by its financial performance, its capacity for self-renewal and its character. The only way you can measure character is by reputation" Roberto Goizueta, CEO, Coco Cola quoted in Fortune, March 6,1995
All the leaders of the organizations must realize that their companies' reputation depend on their ethos and perceptions of their many external stakeholders. They cannot ignore the importance of establishing and maintaining a positive reputation or the necessity of effectively managing external relations to obtain and keep it.
The above statement is clarifies the gist of this chapter. Moreover this chapter focus on the following:
All the leaders of the organizations must realize that their companies' reputation depend on their ethos and perceptions of their many external stakeholders. They cannot ignore the importance of establishing and maintaining a positive reputation or the necessity of effectively managing external relations to obtain and keep it.
The above statement is clarifies the gist of this chapter. Moreover this chapter focus on the following:
- Develop an external relations strategy
- Build and maintain positive corporate image
- Work with the news media
- Handle crisis communication
Chapter 9 Establishing Leadership through Strategic Internal Communication
" Communication is always critical but never more so than when you're trying to get others to see and do things differently.......If leaders want to change the thinking and actions of others, they must be transparent about their own. If people within the organization don't understand the new thinking or don't agree with it, they will not change their beliefs or make decision that are aligned with what's desired" Jeanie Daniel Duck, The Change Monster: The Human Forces That Fuel Or Foil Corporate Transformation and Change. New York: Crown 2001
The statement clarifies what it really take to establish leadership strategic and vitality of internal communication. This chapter focuses on the following for it:
The statement clarifies what it really take to establish leadership strategic and vitality of internal communication. This chapter focuses on the following for it:
- Recognize the strategic role of employee communication.
- Assess internal communication effectiveness
- Establish effective internal communication
- Use missions and visions to strengthen internal communication
- Design and implement effective change communication
Chapter 8 Building And Leading High-Performance Teams
"Teams are not the solution to everyone's current and future organizational needs......Nonetheless, teams usually do out-perform other groups and individual .... And executives who really believe that behaviorally based characteristics like quality, innovation, cost effectiveness, and customer service will help build sustainable competitive advantage will give top priority to the development of team performance" The Wisdom Of Teams, Boston: HBS Press 1993.
This above statement eventually explains all the gist about this chapter. This could be better focus with the help of following:
This above statement eventually explains all the gist about this chapter. This could be better focus with the help of following:
- Build an effective team
- Establish the necessary team work processes
- Manage the people slide of teams
- Handle team issues and conflict
- Help virtual teams succeed
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