Chapter 3 Using Language To Achieve A Leadership Purpose

The chapter shows how leadership position can be achieved through ethos tone and communication style that is clear and concise. Through guidelines leaders can achieve greater conciseness and a style that is more direct and forceful. These are four main objectives that should be taken into account in order to achieve leadership:

1. Achieve a positive ethos through tone and style;

2. Communicate in a style that is clear and concise;

3. Use business language correctly;

4. Employ efficient editing techniques.